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DeSitio – My First Startup to Digitally Empower Taxis in Mexico
Before Uber took over the market, I launched DeSitio, a taxi-hailing app built specifically for traditional "sitio" taxi drivers in Mexico City.
At...
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Private project protected
Role: VP of Product – Principal Product Manager at Miravia
When we launched Miravia, the Welcome Voucher was a one-time, static incentive—visually ...
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🎾 Padel and Padel – Building a Smart Sports App from the Ground Up
2020, Valladolid Spain
Role: Product Lead | E2E, Product Design & Product Management and Delivery
In 2020, I collaborated as an external consu...
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Private project protected
Role: VP of Product – Principal Product Manager at Miravia
In 2024, I led the launch of the E2E Digital Goods product at Miravia design and develop...
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🍔 Big Mac 50 Years
Summer 2019
Role: Lead Product Manager | High-Scale Campaign Architecture & Regulatory Compliance
To celebrate the 50th anniversary of the Big ...
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“Días Locos” – Interactive Game for McDonald’s Spain
Launched in April, 2019
Role: Lead Product Manager | Ideation, Technical Direction & Execution
During my time leading digital innovation at McD...
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Private project protected
Role: Product Owner | Product Ideation, Technical Design & Seller Coordination
Context
Our Digital Goods category initially relied on simple al...
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🏆 McDonald’s Spain – 2018 World Cup Game
Role: Product Owner | Concept to Execution
Overview
The goal as official sponsors of Russia 2018 was to harness the energy of the 2018 World Cup. S...
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Conferencia en el Product Fest 2024 | Diseñando Productos con el Tiempo como Variable | Christian Becerra
Estuve dando una charla en el Product Fest en septiembre del 2024. Toqué un tema que me apasiona y que me pone mucho a pensar.
En este video, co...
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